We created the term WOBs. It stands for “Windowed Objects.” WOBs are the specialized things you add to your dashboards in our software.

Long answer:

To explain WOBs it helps to know how our dashboards works as well as everyone else’s. The way you create dashboards with most dashboard software on the market is to add dashboard objects (charts, maps, gauges) to a grid. We’re a little different. Instead of a grid-based layout, we use a freeform canvas like PowerPoint. This allows you to create dashboards that look pretty fantastic.

Another difference between us and most other dashboard software is that others use Flash to draw the dashboards. Flash is a browser plugin that doesn’t work for many devices like mobile phones, screen readers for blind people, and devices like the iPad. Our dashboards are created using 100% open standard web technologies like HTML, CSS, and JavaScript.

Finally, and most importantly, our dashboards can contain so much more than just graphs and gauges. You can also add things from all over our software like reports, comment dialogs, and gantt charts. You can see a list of all metrics that are currently red and drill down for more info. You can reply to a comment right on the dashboard. They’re live and they’re interactive.

So, WOBs are the complication of everything I’ve talked about. They’re interactive slices of our software, made from normal HTML, that can be dragged around and resized on our dashboard canvas.