Found this wandering around the web and it is a very entertaining explanation of what Web 2.0 is all about. We are very quickly moving towards the future where the internet is more and more interactive. We are no longer just passive observers of the information, but are now active participants modifying, using, and accessing the data real time. Spider Strategies has been on the forefront of Web 2.0 technologies because we realized at the very beginning, that Web 2.0 was the future for both the internet and web applications.
Our customers don't want to just look at their data, they want to use it. They want to be able to modify, manipulate, and manage their data. The process for doing so shouldn't be an entirely new process to learn and manage. Working with the data should be as seamless as any other administrative task. That is what CMS is all about. Designed to work just like any other web page, it requires no special training, and users can quickly find, edit, and share data as quickly as doing a Google search.