Taste Testing at Baskin-Robbins (The Single Most Important Thing You Can Do to Land That Job)

Are you a recent college grad looking to land that awesome job selling software? Are you an experienced marketing manager looking to make a big career move? Maybe you’re a rock-star developer, looking for the perfect job.

It doesn’t matter. I want to hire you. Believe me, I do. And, I’m sure you’d be great here. We’re an incredible company, probably just what you are looking for. And I know you would fit in perfectly. I can see that you’re qualified. And I’m sure you’re smart. No joke.

But you know those small pink spoons at Baskin Robbins, the ones you get when you want just a taste of that low-fat mango guava sorbet before you commit? I’m sure you love those little pink spoons as much as I do. So, why haven’t you taken the pink spoon we’re offering you?

No, we don’t sell ice cream. Our product is software. But that little pink spoon is right there on our website. It’s our “free sample” if you will. If you want to work here, why haven’t you clicked the “learn more” link on our website and watched the “3 minute video” about our product? Why haven’t you taken a taste test with our little pink spoon?

That little pink spoon isn’t just there to get people to buy our software. It’s also the perfect way for us to gauge your interest in our company. Our software, its what we do, right? If you don’t even want to check it out, I’ll assume you’re not interested in us and not passionate about what we do.

And that’s the key. Passion. Show me you’re interested in us. Show me you’re passionate about what we do. I’ve got your resume. In fact, I’ve got 100 resumes just like yours or better. All are well qualified. All are smart. And all want to talk about why I should hire them.

But why do you want to work here? That’s a harder question. Don’t be the applicant who smiles and asks me if I like my job. I’ll tell you the truth. I don’t like my job. I’m sincerely passionate about it. You can’t fake the level of passion I feel for my role here. And just so you know, I’ve been here for years. In fact, most of us have.

Now, if you think you might want to work here, you need to do your own research. Click the “learn more” link. Take the “3 minute tour.” Heck, you could even email helpdesk with your user questions. That’d be impressive.

That’s the sign I’m looking for, folks. We don’t have 31 different flavors. There’s only one little pink spoon here. Its on our website. It’s free. If you think you want to work here, then take a taste.