Using a Strategy Map to Communicate Strategy

Today, it’s more important than ever that employees understand the shared vision and strategy of the organization in order to contribute to success. As teams continue to work remotely across the globe, ensuring effective communication of that strategy is a priority.

Brilliant strategies are developed by senior management. Then they have to communicate the strategies to those responsible for managing and implementing them. For the process to be successful, strategy must be communicated in simple, easily understood, operational terms. Employees must understand the mission and goals of the organization—and how their actions contribute to organizational success—in order to do their part.

One simple, effective way to communicate strategy to employees is through the use of a strategy map. If you’re already using the balanced scorecard methodology in your organization, then you are familiar with this term. A strategy map is a diagram that shows your organization's strategy on a single page. It’s great for quickly communicating big-picture objectives to everyone in the company.

With a well-designed strategy map, every employee can understand the organization’s overall strategy and where they fit in. It helps keep everyone on the same page, and it allows people to see how their jobs affect the company’s strategic objectives.

Now that you understand its value, you can think about creating your own strategy map. Click to learn more.

Spider Impact automatically creates live, interactive strategy maps from your balanced scorecard perspectives and objectives. You can add logos, draw arrows between objectives, and move and resize everything to make it your own. See how Spider Impact can help optimize your organization's strategic performance and reporting. Request a free test drive or demo.