Real Estate and Rental and Leasing KPIs - Spider Strategies

Real Estate and Rental and Leasing KPIs

We’ve assembled a collection of sample Key Performance Indicators for you to use as a starting point when building scorecards. These sample KPIs reflect common metrics for both departments and industries.

Ornament pattern
Ornament pattern

Example KPIs for Real Estate and Rental and Leasing

Realtor Website

  • Conversation rate (i.e., take rate) - Number of conversations over number of website visits
  • Top conversion page exit - The page where website visitors change their minds and exit your website.
  • Traffic source percentage - Website visits referred by

Real Estate Office

  • Advertising and promotion
  • Average commission per sale
  • Average commission per salesperson
  • Commission margin
  • Net profit
  • Office cost (telephone, fax, and other office cost)
  • Rent cost of premises
  • Sold homes per available inventory ratio
  • Total income
  • Wages and salaries (including commissions and vehicle allowances)
  • Year-to-year variance on average sold price
  • Year-to-year variance on dollar volume of sold listings
  • Year-to-year variance on sold average dollar per square foot

Commercial Property Management

  • Annual return on investment in percentage
  • Construction/purchaser rate - New constructed or purchased units over time
  • Cost per square foot
  • Equity value growth in percentage
  • Lease events coverage ratio - Number of lease inquiries over number of available units
  • Management efficiency - Number of leased spaces over number of staff
  • Market share growth
  • Monthly return on investment as percentage
  • Occupancy cost - Cost per occupied unit
  • Operation cost to rent income ratio
  • Percentage of rent collected
  • Price to income as percentage
  • Profitability per square foot
  • Real estate demand growth - Market rental demands
  • Rented space usage quality - Average number of tenant visits over rented space
  • Renting cost - Renting cost per square foot
  • Renting return on investment - Rent income over cost
  • Revenue per square foot
  • Risk metrics as percentage
  • Total property management income per property manager
  • Usage efficiency - Available renting square feet over number of staff
  • Utilization (vacancy) rate - Rented square feet over total square feet, or rented units over total units

Real Estate Investor

  • Average gross multiplier for portfolio
  • Cost per square foot to value per square foot ratio
  • Equity to value ratio
  • Gross multiplier per commercial property
  • LTV (loan to value) ratio per property
  • Mortgage rate index
  • Overall LTV (loan to value) ratio for portfolio
  • Price per square foot to value per square foot ratio
  • Profitability per square foot
  • Property value growth (market trend)
  • Purchase price-to-appraisal value ratio
  • Rental value growth rate ROI (return on investment)

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