Example KPIs for Marketing
- Ad click-through ratio (CTR)
- Average response rates of campaigns
- Brand awareness percentage
- Brand consideration
- Brand credibility
- Brand strength
- Column inches of media coverage
- Consumer awareness
- Contact rate (number of contacts effectively contacted / number of contacts in the target list)
- Cost per converted lead
- Cost per lead
- Cost per mille (CPM)
- Delivery of materials
- Effective reach
- Gross rating point (GRP)
- Growth sustainability rate of brand
- Leads generated
- Marketing budget awareness-demand ratio
- Marketing budget ratio (MER)
- Number of article placements in trade magazines
- Number of client visits
- Number of product focus groups conducted
- Number of customer satisfaction surveys administered
- Number of placements in trade magazines
- Number of trade shows attended / participated in
- Percentage of customers willing to promote your product/service
- Q score (a way to measure the familiarity and appeal of a brand, etc.)
- Response rate
- Return on investment (ROI) of brand
- Return on marketing investment (ROMI)
- Revenue generation capabilities of brand
- Staying in budget
- Target rating point
- Total cost of customer acquisition
- Transaction value of brand
- Website click-throughs
- Website hits
- Website leads generated