Marketing KPIs | Examples of KPIs in Marketing & Digital Marketing

Marketing KPIs

We’ve assembled a collection of sample Key Performance Indicators for you to use as a starting point when building scorecards. These sample KPIs reflect common metrics for both departments and industries.

Ornament pattern
Ornament pattern

Example KPIs for Marketing

  • Ad click-through ratio (CTR)
  • Average response rates of campaigns
  • Brand awareness percentage
  • Brand consideration
  • Brand credibility
  • Brand strength
  • Column inches of media coverage
  • Consumer awareness
  • Contact rate (number of contacts effectively contacted / number of contacts in the target list)
  • Cost per converted lead
  • Cost per lead
  • Cost per mille (CPM)
  • Delivery of materials
  • Effective reach
  • Gross rating point (GRP)
  • Growth sustainability rate of brand
  • Leads generated
  • Marketing budget awareness-demand ratio
  • Marketing budget ratio (MER)
  • Number of article placements in trade magazines
  • Number of client visits
  • Number of product focus groups conducted
  • Number of customer satisfaction surveys administered
  • Number of placements in trade magazines
  • Number of trade shows attended / participated in
  • Percentage of customers willing to promote your product/service
  • Q score (a way to measure the familiarity and appeal of a brand, etc.)
  • Response rate
  • Return on investment (ROI) of brand
  • Return on marketing investment (ROMI)
  • Revenue generation capabilities of brand
  • Staying in budget
  • Target rating point
  • Total cost of customer acquisition
  • Transaction value of brand
  • Website click-throughs
  • Website hits
  • Website leads generated

Experience Spider Impact for Free

Test drive Spider Impact on your own (don’t worry, we’ll provide the road map) or schedule a live demo.

i ? ? ?