Example KPIs for Sales
- Actual calls
- Actual sales value versus initial bid
- Age of sales forecast
- Average administrative time per sales person
- Average deal size
- Average number of activities (calls, meetings, etc.) to close a deal
- Average price discount per product
- Average price discount per sales person
- Average revenue per product
- Call quota
- Closed sales
- Closing ratio
- Customer acquisitions costs as a percentage of sales value
- Customer churn ratio
- Customer loyalty
- Customer purchase frequency
- Customer satisfaction
- Frequency of sales transactions
- Gross margin per product
- Gross margin per sales person
- New sales person ramp-up time
- Number of certified partners
- Number of deals per partner
- Number of sales orders by FTE
- Number of sales people meeting their quota
- Number of units sold per day/week/month/quarter/year
- Partner churn ratio
- Partner profit margin
- Percentage of converted opportunities
- Percentage of online sales revenue
- Percentage of sales due to launched product/services
- Percentage of sales representatives to achieve quota
- Percentage of sales revenue via partner channel
- Pipeline by sales stage
- Qualified leads
- Qualified opportunities
- Revenue per sales person
- Sales capacity
- Sales cycle time
- Sales per department
- Sales person turnover
- Sales quota
- Time utilization
- Unweighted sum of deal size in sales pipeline
- Value of sales lost
- Win/loss ratio percentage