Education KPIs | KPI Examples & Metrics for Educational Services

Educational Services KPIs

Unlock the full potential of your organization with our curated list of key performance indicators (KPIs) for education. From student engagement and retention to graduation and placement rates, measure and track progress to optimize performance and deliver outstanding education outcomes.

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KPI Examples for Educational Services

  • Student enrollment
  • Student retention
  • Graduation rate
  • Student satisfaction
  • Administrative expenses as a percentage of educational and general expenditures
  • Admission test scores for entering students
  • Annual student survey - Two-year comparison in five key areas
  • Attrition rate of online courses
  • Average course experience
  • Average daily attendance
  • Average daily participation percentages
  • Average endowment distribution by student
  • Average net academic cost and average percent discount
  • Average percentage consistently absent
  • Average student credit hours taught by tenure/ tenure track faculty by college
  • Average tenure or tenure track faculty salaries by college compared to peer benchmarks
  • Average undergraduate student credit load
  • Average student free application for federal student aid (FASFA) unmet financial need
  • Average graduating student debt
  • Choice into district - Number of students
  • Choice out of district - Number of students
  • Class attendance
  • Classroom and laboratory utilization
  • Comparison of most recent graduating high school classes to diversity of new 18-and 19-year-old students who enroll in the following fall term
  • Continuation rates of college students
  • Cost per graduate
  • Cost per meal (CPM)
  • Degrees awarded - Baccalaureate, masters, doctoral
  • Development expenditures as a percentage of total external income
  • Distance learning enrollment
  • Distance learning number of degree programs
  • Dollar value of restricted research expenditures
  • Dollar value of total external research grant applications and expenditures
  • Endowment value per student
  • Expenditures per student
  • Fewer students classified as needing special education services
  • Four-year graduation rate for community college transfer students with 30+ hours
  • Freshman retention rate by ethnic group and by financial aid category
  • Fund balance at x % of yearly expenditures
  • Graduate/ professional degrees in high demand fields
  • Home school students registered - Number of students
  • Increase of percentage of school-age students with disabilities participating in occupational education program
  • Increase of percentage of school-age students with disabilities receiving special education services in general class placements
  • Increase of percentage of preschool students with disabilities receiving special education services in settings that include nondisabled children
  • Increase of percentage of school-age students with disabilities receiving services in general education buildings
  • Institutional debt per student
  • Instructional expenses per student
  • International student load
  • International student headcount and percentage of FTE
  • Licensure exam pass rates
  • Licensure exam pass rates in program x
  • Master's-level five-year and doctoral ten-year graduation rate
  • Masters and doctoral graduates employed in state x compared to other state x graduates
  • National ranking of baccalaureate, masters, and doctoral degrees awarded to minority students
  • Nationally ranked programs
  • NCAA team sports athletics total wins
  • Non-instructional FTE per student FTSE, or non-instructional FTE to instructional FTE ratio
  • NSSE results in quality of student advising, entire educational experience, would attend again, overall satisfaction
  • Number of degrees awarded
  • Number of students per teacher
  • Number of total budgeted tenure/ tenure track faculty positions
  • Number of vocational degrees awarded
  • Percentage of academic staff with a doctorate
  • Percentage of full-time faculty who are women, are ethnic minorities, or have terminal degrees
  • Percentage of course requests satisfied by semester
  • Percentage of degree-seeking new transfers (of total enrollment)
  • Percentage of first year class in top 10% and top 25% of HS graduating class
  • Percentage of first year students requiring developmental education and successful completion percentage of developmental education
  • Percentage of graduating seniors from area high schools from most recent academic year who enroll in following fall term
  • Percentage of new students ages 18 to 19 who need developmental education based on their test scores
  • Percentage of tenure/tenure track faculty holding grants by college
  • Percentage of total positions endowed
  • Percentage of undergraduates receiving baccalaureate degrees with eight SCH or fewer above minimum requirement, number qualifying for state mandated rebate, and number requesting and receiving their rebate
  • Postdoctoral fellows
  • Program expenditures as a percentage of budgets Research rankings national and state Retention rates of students in vocational courses SCH taught by tenure/tenure track faculty vs. non-tenure/tenure track faculty by college
  • Six-year graduation rate and combined graduation/persistence rate
  • Student services expenditures per student FTSE
  • Students per faculty
  • Successful course completion
  • System-wide reduction in energy use over ten years
  • Technology transfer - new invention disclosures, patents issues, licenses and options executed, gross revenue from intellectual property
  • Time to a baccalaureate degree by area of study
  • Total budgeted endowed professorships and chairs
  • Total degree seeking new transfers
  • Total external gifts by alumni - Number and amount
  • Total external gifts by corporations - Number and amount
  • Total external gifts by foundations - Number and amount
  • Total external gifts by individuals - Number and amount
  • Total new transfer students
  • Total operating expenditures per student FTE
  • Total professorships and chairs positions filled
  • Total state appropriations per FTE student and tuition and fees per FTE student in constant dollars
  • Total state appropriations per FTE student compared to peers
  • Total stipend support for graduate students
  • Transportation costs per pupil
  • Tuition and mandatory fees compared to peers
  • Undergraduate classes with fewer than 30 students
  • Undergraduate degrees in high demand fields
  • Undergraduate financial aid awards
  • Undergraduates per professional academic advisor by college
  • Unrestricted reserves as percentage of operating budget
  • University students studying abroad headcount
  • Yellow bus on-time performance

Why track KPIs in education?

Key performance indicators (KPIs) are metrics that organizations use to measure their performance against specific goals and objectives. In the educational services industry, KPIs can be used to evaluate a wide range of activities, from student enrollment and retention to faculty and staff performance, and even the overall financial health of the organization.

One of the primary benefits of using KPIs in the educational services industry is the ability to track and measure progress towards important goals. For example, an educational institution may set a goal to increase enrollment over the next five years, and use KPIs such as application and acceptance rates to track their progress towards that goal. By monitoring these metrics regularly, the institution can make adjustments and take action to improve their enrollment numbers, ultimately leading to increased revenue and growth.

Another benefit of using KPIs in the educational services industry is the ability to evaluate and improve the effectiveness of programs and initiatives. For example, an educational institution may have a program to improve student retention rates, and use KPIs such as graduation rates and student satisfaction to track the program's progress. By analyzing these metrics, the institution can identify areas of the program that are working well, and those that are not, and make adjustments accordingly to improve student outcomes.

KPIs also have an important role in managing the financial health of an educational institution. Metrics such as revenue per student and tuition growth rate can help an institution understand their financial performance and make decisions to improve financial stability. Additionally, KPIs like administrative costs as a percentage of total budget or maintenance costs as percentage of total budget can help determine areas of inefficiencies and excess expenses.

KPIs can also be used to evaluate the performance of faculty and staff. Metrics such as student evaluations of instructors and staff satisfaction can help institutions identify top performers and areas for improvement. Additionally, KPIs like faculty and staff turnover rates can help institutions understand the factors that are contributing to high turnover, and take action to improve retention.

One important aspect to mention that using KPI in educational services industry is the ability to evaluate and improve the educational outcomes. This can be evaluated by student achievement, test scores, research and development of new programs that the institution is implementing. By tracking student outcomes, institutions can identify areas that need improvement, and make changes to curriculum, teaching strategies, or support services to improve student performance.

In conclusion, key performance indicators (KPIs) play a vital role in the educational services industry. They allow organizations to track and measure progress towards important goals, evaluate and improve the effectiveness of programs and initiatives, manage the financial health of the organization, evaluate the performance of faculty and staff, and evaluate and improve educational outcomes. By regularly monitoring and analyzing their KPIs, educational institutions can make data-driven decisions to improve performance and achieve success.

Popular education KPIs

The educational services industry is a diverse and constantly evolving field, encompassing everything from traditional K-12 schools and universities to online learning platforms and test preparation companies. As such, the key performance indicators (KPIs) used by companies in this industry will vary depending on their specific business model and goals. However, there are several KPIs that are commonly used across the industry to measure the effectiveness and success of educational services providers.

One of the most important KPIs for companies in the educational services industry is student enrollment. This metric measures the number of students who have enrolled in a particular program or course, and it can be used to track the overall growth and popularity of a school or program. For example, a university might track enrollment figures for each individual program or department, while an online learning platform would likely track enrollment figures for each individual course.

Another important KPI for the educational services industry is student retention. This metric measures the percentage of students who return to a school or program after the first year. High retention rates are generally seen as a sign of a positive student experience, while low retention rates can indicate a lack of engagement or dissatisfaction among students. This metric allows the educational service providers to track the student satisfaction and engagement level and take necessary steps accordingly.

Graduation rates are also a common KPI used by educational services providers. This metric measures the percentage of students who successfully complete a program or degree. A high graduation rate is often seen as a sign of a quality educational experience, and it can be used to track the effectiveness of a school or program's curriculum and teaching methods. This KPI also helps to understand how much resources is needed and how to optimize the resource allocation.

Another common KPI used in the educational services industry is student satisfaction. This metric measures how satisfied students are with their educational experience, and it can be used to track the effectiveness of a school or program's curriculum, teaching methods, and overall student experience. Student satisfaction surveys can be used to gather feedback from students, and the results can be used to identify areas for improvement and make necessary changes.

In addition to these metrics, many educational services providers also use financial KPIs such as revenue and profit margins to track the financial performance of their business. This can be used to understand the financial viability of different programs or initiatives, as well as to identify areas for cost savings or revenue growth.

The educational services industry encompasses a wide variety of businesses, each with their own unique goals and objectives. By using these KPIs, educational services providers can track their progress, identify areas for improvement, and make data-driven decisions to drive their business forward.

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